Use case
News and media monitoring
Told before somebody forwards it to you.
Media monitoring is only worth paying for if it arrives before the conversation does. A weekly digest of things everybody already discussed is an expense, not an asset.
We monitor the sources that carry your sector — publications, forums, and social platforms — classify what comes back, and push what matters to where your team already is.
Outcomes
What it is actually used for.
Each of these is a build we have scoped. They share the extraction and differ in what happens to the data afterwards.
- 01Brand and executive mention alerting, near-real-time
- 02Competitor announcement and campaign tracking
- 03Sector and regulatory development monitoring
- 04Sentiment movement over time rather than per article
- 05Crisis detection when volume spikes above baseline
- 06Source and journalist mapping for PR targeting
Platforms
Sources that feed news.
Most builds combine two or three of these.
Deliverables
What you get.
- 01Mention stream across publications, forums, and social
- 02Optional sentiment and topic classification
- 03Slack, email, or webhook alerting on your thresholds
- 04Volume baselines so a spike is detectable as a spike
- 05One schema across sources for comparable reporting
- 06Archive in your warehouse for later analysis
Questions
Asked before.
How fast are alerts?
Near-real-time on a focused keyword set for social and forums; publication monitoring depends on how quickly the source publishes.
Can you filter out the noise?
Yes — classification on relevance and sentiment, tuned against a set of examples you mark up. That tuning step is what separates a useful feed from an ignored one.
Next step
Put news data to work.
Tell us the outcome you are after and the market you operate in. We will come back with the sources, the fields, the schedule, and what it costs to run.