Service
Lead enrichment and outreach automation
New leads scored and loaded into your CRM, with outreach on the signals you pick.
A list of names needs enrichment, deduplication, scoring and a sequence before a rep can use it. That work is mechanical, and it's usually done by hand or skipped.
We connect the extraction to your CRM. Leads arrive enriched and scored, duplicates are stopped before they reach a rep, and outreach starts on an event you pick: a new opening, a funding round, or a job post that shows the buyer has a new problem to solve.
- Inputs
- Extraction feeds · Saved searches · Forms · Lists
- Enrichment
- Firmographics and technographics, plus published contact routes
- Deduplication
- Against your existing CRM records
- Scoring
- Fit and intent, on rules you define
- Triggers
- Openings, hiring, funding and review signals
- CRM
- HubSpot · Pipedrive · Salesforce · custom
- Outreach
- Email sequences personalised per lead
- Guardrails
- Suppression lists and send caps
- Reporting
- Match rate, deliverability and reply rate
How it runs
The stages of a typical lead enrichment setup. Yours may skip some or add others.
Ingest
Leads come in from extraction feeds, saved searches or your own lists.
Enrich
Company data, published contact routes and the tools each company uses are added.
Dedupe
Each lead is checked against your CRM, so no rep is handed an account someone already owns.
Score
Fit and intent are scored on rules you write and can read.
Trigger
Outreach starts when the event you chose happens.
Hand over
Replies and positive signals go to a person with the lead's history attached.
What you get
This list goes into the scope document, and we check the finished work against it.
- 1Enrichment pipeline from source feed to CRM record
- 2Deduplication against records you already hold
- 3Scoring on your fit and intent rules
- 4Trigger rules on the signals you define
- 5Outreach drafted per lead, with replies routed to a rep
- 6Suppression lists and send caps
Questions
Does this send email on our behalf?
It drafts and sequences the emails. Sending goes through your own domain and tools, under your suppression lists and send caps, and replies go to a person.
Can it work with our existing CRM?
HubSpot, Pipedrive and Salesforce are the usual ones. Anything with an API can be connected.
How do you avoid duplicate outreach?
Every lead is checked against the CRM, by company and by contact, before anything is queued.
Start with a scope
We write a short document first: what gets built, what it needs from you and what it costs. You decide whether to go ahead after reading it.