Social Content Intelligence · Social content intelligence
Know what's working in your niche before you post.
Social Content Intelligence tracks the profiles, videos and comments of your competitors and the creators in your niche on TikTok, Instagram and YouTube, and shows which topics, formats and hooks perform.
Top posts in your niche
Coffee · TikTok, Instagram, YouTube · last 14 days
| Post | Account | Platform | Views | vs. average |
|---|---|---|---|---|
| Latte art fail compilation | @roastline | TikTok | 1.8M | ×9.4 |
| Why your espresso tastes sour | Kettle & Co | YouTube | 412K | ×6.1 |
| Cold brew in 60 seconds | @beanworth | 290K | ×4.8 | |
| Morning routine with a moka pot | @slowmorning | TikTok | 205K | ×3.2 |
| Grinder comparison, 5 models | Kettle & Co | YouTube | 98K | ×1.1 |
Comments this week: 2,340 · top question: “which grinder?”
Scrolling isn't research.
You see what the feed shows you
Not what actually performed across your whole niche.
Comments hold the real feedback
But nobody can read thousands of them across three platforms.
Creator picks are guesswork
Follower counts say little about who actually drives engagement.
Content decisions backed by numbers.
Find the formats that work
See which topics, lengths and hooks outperform in your niche.
Hear what audiences ask for
Comments grouped into questions, complaints and requests.
Benchmark competitors
Posting cadence, engagement and growth, side by side.
Pick creators on evidence
Engagement and audience response, not follower counts.
Profiles, videos and comments, in one place.
Three platforms
TikTok, Instagram and YouTube, tracked the same way.
- Profiles and their growth
- Videos, reels and shorts
- Comments and replies
Performance by video
Every post with its views, likes, comments and shares over time.
- Outliers flagged against each account's average
- Engagement rate per post
- Top posts per week
Comment analysis
What audiences say, grouped so you can act on it.
- Questions and requests
- Complaints and objections
- Mentions of products and brands
Trends and formats
Topics, hashtags, sounds and lengths that are rising in your niche.
- Rising topics and hashtags
- Format and length breakdowns
- Hooks from top posts
Creator discovery
Creators in your niche, ranked by how their audience responds.
- Engagement, not just followers
- Audience questions per creator
- Shortlists you can export
How it works
Tell us your niche
Competitors, creators, keywords or hashtags.
We set up the tracking
Across TikTok, Instagram and YouTube.
We collect and analyse continuously
Posts, performance and comments.
You get dashboards and a weekly digest
With content ideas if we run it for you.
Who it’s for
- Brand and content teams planning what to post and why.
- Influencer marketers choosing creators on evidence.
- Agencies running social for several clients.
Run it yourself, or let us run it for you.
| Self-operated | Managed | |
|---|---|---|
| Who uses it | Your team logs in and works in it | Our team operates it for you |
| What you get | Full access, training and support | Regular reports, recommendations and actions taken with your approval |
| Best for | Teams with an in-house owner for it | Founders and lean teams who want outcomes, not another tool |
Need something specific? We add custom reports, integrations and rules as part of your setup.
- 1
Book a demo
A 30-minute call. We look at your business and your competitors before we talk, so the demo runs on your real data.
- 2
Get a tailored proposal
Scope, setup, who operates it, and a price that fits your business and team.
- 3
We set it up
Your own configured workspace, connected to your systems, with your rules and reports.
- 4
Start getting results
Training for your team, or we run it for you and send the results.
Your data stays yours.
Isolated by design
Your data sits in its own isolated database, never mixed with other clients' data.
Least-access connections
Where we connect to your store or accounts, we ask only for the permissions we need.
You approve every change
Nothing touches your live store or accounts without your sign-off, and every change can be rolled back.
Full audit trail
Every action is logged, by person and time.
Delete on request
Your data is removed when you leave or ask.
Questions
Which platforms do you cover?
TikTok, Instagram and YouTube, including profiles, videos, reels, shorts and comments.
Is the data public?
Yes. We only collect public profiles, posts and comments.
Can we track any account?
Any public account: competitors, creators or your own, for comparison.
How do you analyse comments?
AI models group them into questions, complaints, requests and mentions, and we check the groupings with your team.
Can we get the raw data?
Yes, as exports, in Google Sheets or delivered to your database.
How much does it cost?
Pricing depends on your scope, the number of stores or accounts, and whether you want it managed. You'll get a clear proposal after the demo.
Is this an app I install from an app store?
No. We set it up and configure it for you. Where it needs to act on your store, we install a private app built for your store only.
Can we have our own server, or host it ourselves?
Yes. Every client's data is already isolated, and dedicated instances and self-hosting are available.
How long does setup take?
Usually days, not weeks. Larger custom setups are scoped in the proposal.
Can you customize it?
Yes. Custom reports, integrations and rules are part of how we work.
Do you work with agencies?
Yes. Agencies can run it across client accounts, with white-label reports.
What if we stop working together?
You can export your data at any time, and we delete it on request.
Let's look at what's working in your niche.
Tell us about your business. We’ll come to the demo with your data already loaded.