Price Pilot · Competitive repricing for Shopify
Match the market in hours. Never below your margin.
Price Pilot turns competitor price changes into price updates on your store, following your rules, inside your margin limits, and with your approval until you trust it to run on its own.
Every change is logged with its reason, and reversible in one click.
Price changes waiting for approval
Rule: match lowest competitor, keep 30% margin
| Product | Now | Suggested | Reason | Margin |
|---|---|---|---|---|
| Single Origin Ethiopia 250g | $18.00 | $16.90 | Kettle & Co dropped to $15.30 | 34% |
| Pour-over Kettle | $64.00 | $61.00 | Two competitors below $62 | 31% |
| Cold Brew Bags ×12 | $16.00 | $16.90 | Roastline sold out | 41% |
| Espresso Roast 1kg | $36.00 | $36.00 | Floor reached, no change | 30% |
Approve all · Review one by one
Knowing a competitor dropped prices isn't enough.
Reacting takes too long
By the time someone updates prices, the sale is over.
Manual repricing is error-prone
One typo in a bulk edit can wipe out a week's margin.
Most repricers feel risky
Black-box tools change live prices without explaining why.
Competitive prices, protected margins.
React in hours
Price changes follow competitor moves the same day.
Never lose money on a rule
Hard floors based on your costs stop every bad change.
Stay in control
Approve every change until you're ready for automation, rule by rule.
See what it earns you
Track how price changes affect your sales.
Repricing you can actually trust.
Competitor-driven rules
Your pricing strategy, written as clear rules.
- "Match lowest", "beat by 2%", "stay mid-pack"
- Rules per collection, tag or product
- Clear priority when rules overlap
Margin guardrails
Limits no rule can break.
- Floors based on your cost plus target margin
- Price ceilings and maximum change per day or week
- Minimum advertised prices respected
Approval or autopilot
You choose how much control to keep.
- Approval queue by default
- Automation switched on rule by rule
- Time windows for when changes may go live
Protection from bad data
No overreaction to glitches.
- Automatic pause when competitor data is stale
- Anomalies like an 80% drop held for review
- Price endings and rounding rules
Simulation
Test a strategy before it touches your store.
- Margin impact before a rule goes live
- Preview of every price it would change
- Compare strategies side by side
Full audit trail
Know why every price changed.
- Change log with the reason for each change
- One-click rollback for one product or a whole run
- Daily summaries and performance tracking
How it works
Connect your store and competitors
Competitor tracking comes from ShelfWatch.
Set your rules and guardrails
We help you design them in onboarding.
Review suggested changes
Approve them, or switch trusted rules to automatic.
Track the results
Margin, price position and sales, side by side.
Who it’s for
- Merchants in price-sensitive niches where competitors change prices often.
- Pricing and ecommerce managers who want speed without losing control.
- Brands with large catalogs where manual repricing can't keep up.
Run it yourself, or let us run it for you.
| Self-operated | Managed | |
|---|---|---|
| Who uses it | Your team logs in and works in it | Our team operates it for you |
| What you get | Full access, training and support | Regular reports, recommendations and actions taken with your approval |
| Best for | Teams with an in-house owner for it | Founders and lean teams who want outcomes, not another tool |
Need something specific? We add custom reports, integrations and rules as part of your setup.
- 1
Book a demo
A 30-minute call. We look at your business and your competitors before we talk, so the demo runs on your real data.
- 2
Get a tailored proposal
Scope, setup, who operates it, and a price that fits your business and team.
- 3
We set it up
Your own configured workspace, connected to your systems, with your rules and reports.
- 4
Start getting results
Training for your team, or we run it for you and send the results.
Your data stays yours.
Isolated by design
Your data sits in its own isolated database, never mixed with other clients' data.
Least-access connections
Where we connect to your store or accounts, we ask only for the permissions we need.
You approve every change
Nothing touches your live store or accounts without your sign-off, and every change can be rolled back.
Full audit trail
Every action is logged, by person and time.
Delete on request
Your data is removed when you leave or ask.
Questions
Will it change prices without my approval?
Only for rules you switch to automatic. Everything else waits in the approval queue.
Can it sell below my cost?
No. Floors based on your costs and target margin block any change below them.
What if a competitor's price is a mistake?
Suspicious changes, like sudden extreme drops, are held for review instead of followed.
Can I undo changes?
Yes. Roll back one product or an entire run in one click.
Do I need ShelfWatch too?
Yes. Price Pilot uses ShelfWatch's competitor data, and we set both up together.
Does it use AI to set prices?
No. It follows the rules you set, so every change is explainable.
How much does it cost?
Pricing depends on your scope, the number of stores or accounts, and whether you want it managed. You'll get a clear proposal after the demo.
Is this an app I install from an app store?
No. We set it up and configure it for you. Where it needs to act on your store, we install a private app built for your store only.
Can we have our own server, or host it ourselves?
Yes. Every client's data is already isolated, and dedicated instances and self-hosting are available.
How long does setup take?
Usually days, not weeks. Larger custom setups are scoped in the proposal.
Can you customize it?
Yes. Custom reports, integrations and rules are part of how we work.
Do you work with agencies?
Yes. Agencies can run it across client accounts, with white-label reports.
What if we stop working together?
You can export your data at any time, and we delete it on request.
See which of your prices it would change today, in your demo.
Tell us about your business. We’ll come to the demo with your data already loaded.