ShelfWatch · Competitor intelligence for Shopify brands
Know every competitor move the day it happens.
ShelfWatch tracks your competitors' prices, sales, launches and stock, matches them to your products, and tells you what changed and what to do about it.
Demo runs on your store and your competitors, not sample data.
Price position
8 matched products · 3 competitors · today
3 / 8
Cheapest on
2 / 8
Most expensive on
5
Changes today
| Product | You | Kettle & Co | Roastline | Beanworth | Position |
|---|---|---|---|---|---|
| House Blend 1kg | $34.00 | $36.50 | $33.90 | $35.00 | Mid-pack |
| Single Origin Ethiopia 250g | $18.00 | $15.30 ↓15% | $18.40 | $17.90 | Most expensive |
| Decaf Swiss Water 500g | $22.00 | $23.00 | $24.50 | $22.90 | Cheapest |
| Espresso Roast 1kg | $36.00 | $35.50 | $37.00 | $36.20 | Mid-pack |
| Cold Brew Bags ×12 | $16.00 | $17.50 | sold out | $16.90 | Cheapest |
| Pour-over Kettle | $64.00 | $59.00 | $62.00 | $61.50 | Most expensive |
Checking competitor sites by hand doesn't scale.
You find out too late
A competitor's sale is half over before anyone on your team notices.
You can't compare like for like
Different names, bundles and variants make manual price checks unreliable.
Spreadsheets go stale
Someone builds a price sheet, updates it twice, and it's out of date for good.
Price with confidence, every day.
React in hours, not weeks
Get told the moment a competitor cuts prices, starts a sale or launches a product.
Never be the most expensive by accident
See exactly where each of your products sits against the competition.
Plan promotions around theirs
See when competitors discount, how deep, and how often.
Win when they run out
Know when a competitor's product sells out, so you can push yours.
Everything your competitors change, in one place.
Matched to your catalog
We match competitor products to yours, so every comparison is like for like.
- Matching by barcode, SKU, title and image
- Review and fix uncertain matches in one click
- Group competitors by segment or market
Price and discount history
Every price change, sale and discount, variant by variant, over time.
- Price, compare-at price and discount depth
- Sale start and end dates
- Promotion calendar with recurring patterns
Catalog and stock changes
See what competitors launch, drop and run out of.
- New and delisted products
- Sold-out and restock alerts
- Title, description and image changes
Price position
Know instantly if you're cheapest, mid-pack or most expensive.
- Position per matched product
- Price index per category
- Overpriced and underpriced product lists
Offers and policies
Catch changes that win customers without touching price.
- Free-shipping threshold changes
- Return window and policy changes
- Assortment gaps you could fill
Alerts and reports
The right change reaches the right person, without the noise.
- Rule-based alerts to email, Slack or Teams
- Weekly digest and monthly competitive report
- Exports to Google Sheets and your BI tools
How it works
Tell us your competitors
Or we suggest them from your niche.
We match their catalogs to yours
You review the few matches we're unsure about.
ShelfWatch watches every day
Prices, sales, launches, stock and policies.
You act on what matters
Alerts, a weekly digest, and recommendations if we run it for you.
Who it’s for
- DTC brand founders who need to know what competitors are doing without checking every day.
- Ecommerce and pricing managers who own margins and need reliable comparisons.
- Agencies reporting on competitors for several client brands.
Run it yourself, or let us run it for you.
| Self-operated | Managed | |
|---|---|---|
| Who uses it | Your team logs in and works in it | Our team operates it for you |
| What you get | Full access, training and support | Regular reports, recommendations and actions taken with your approval |
| Best for | Teams with an in-house owner for it | Founders and lean teams who want outcomes, not another tool |
Need something specific? We add custom reports, integrations and rules as part of your setup.
- 1
Book a demo
A 30-minute call. We look at your business and your competitors before we talk, so the demo runs on your real data.
- 2
Get a tailored proposal
Scope, setup, who operates it, and a price that fits your business and team.
- 3
We set it up
Your own configured workspace, connected to your systems, with your rules and reports.
- 4
Start getting results
Training for your team, or we run it for you and send the results.
Your data stays yours.
Isolated by design
Your data sits in its own isolated database, never mixed with other clients' data.
Least-access connections
Where we connect to your store or accounts, we ask only for the permissions we need.
You approve every change
Nothing touches your live store or accounts without your sign-off, and every change can be rolled back.
Full audit trail
Every action is logged, by person and time.
Delete on request
Your data is removed when you leave or ask.
Questions
Do my competitors need to be on Shopify?
ShelfWatch is built for Shopify stores. Other platforms can be added as a custom add-on.
How often are prices checked?
Daily for full catalogs, and more often for products you mark as key.
Do I need to install anything on my store?
No. ShelfWatch works from public storefront data.
How accurate is product matching?
Barcode and SKU matches are exact; title and image matches show a confidence score you can review.
Will it change my prices automatically?
No. ShelfWatch tells you what changed. Automatic repricing is a separate solution, Price Pilot.
Can it track policies and shipping offers?
Yes, including free-shipping thresholds and return windows.
How much does it cost?
Pricing depends on your scope, the number of stores or accounts, and whether you want it managed. You'll get a clear proposal after the demo.
Is this an app I install from an app store?
No. We set it up and configure it for you. Where it needs to act on your store, we install a private app built for your store only.
Can we have our own server, or host it ourselves?
Yes. Every client's data is already isolated, and dedicated instances and self-hosting are available.
How long does setup take?
Usually days, not weeks. Larger custom setups are scoped in the proposal.
Can you customize it?
Yes. Custom reports, integrations and rules are part of how we work.
Do you work with agencies?
Yes. Agencies can run it across client accounts, with white-label reports.
What if we stop working together?
You can export your data at any time, and we delete it on request.
See where you stand against your competitors, live in your demo.
Tell us about your business. We’ll come to the demo with your data already loaded.